Scheduling posts on LinkedIn is a powerful way to stay consistent, boost engagement, and grow your professional presence without being online 24/7. Whether you want to automate your content strategy, optimize post timing, or improve workflow efficiency, scheduling posts ensures you reach your audience when they’re most active.
In this guide, you’ll learn how to schedule LinkedIn posts step by step, the best scheduling tools, LinkedIn’s native scheduling feature, and expert tips for maximizing engagement.
1. Can You Schedule LinkedIn Posts?
Yes, you can schedule LinkedIn posts in two ways:
- Using LinkedIn’s built-in scheduling feature, which is available for personal profiles and company pages.
- Using third-party scheduling tools, which offer advanced features like analytics, multi-platform posting, and team collaboration.
Both methods have their benefits, depending on your needs. If you need a simple, free scheduling solution, LinkedIn’s native tool is effective. However, if you require bulk scheduling, team collaboration, and in-depth analytics, third-party tools are a better option.
2. How to Schedule Posts Directly on LinkedIn (Native Feature)
Step 1: Create a New Post
- Go to LinkedIn Home and click "Start a post."
- Write your content, add images, hashtags, or mentions.
Step 2: Click the "Clock" Icon (Schedule Feature)
- In the bottom-right corner, click the clock icon next to the "Post" button.
- Select your preferred date & time for publishing.
Step 3: Confirm & Schedule
- Review the post to ensure it’s optimized.
- Click "Schedule" to finalize.
One limitation of LinkedIn’s native scheduling tool is that you cannot edit a scheduled post once it's confirmed. If changes are needed, you will need to delete the post and reschedule it.
3. How to Schedule LinkedIn Posts Using Third-Party Tools
For users who manage multiple accounts or need additional scheduling features, third-party tools provide better flexibility.
Best LinkedIn Scheduling Tools
- Buffer – Best for small teams and personal brands.
- Hootsuite – Great for agencies and enterprises.
- Sprout Social – Advanced analytics and team collaboration.
- Later – Ideal for visual planning.
- SocialBee – AI-powered LinkedIn scheduling.
How to Schedule Posts Using a Third-Party Tool
- Sign up and connect your LinkedIn account to the scheduling tool.
- Click "Create New Post" and draft your content.
- Choose date & time and click "Schedule".
Most third-party tools allow bulk scheduling, which saves time when planning content weeks or months in advance.
4. Best Times to Schedule LinkedIn Posts for Maximum Engagement
To maximize engagement, it’s essential to post when your audience is most active.
The best days to post are Tuesday, Wednesday, and Thursday.
The best times to post are:
- Morning: 7 AM – 9 AM (before work hours)
- Midday: 12 PM – 1 PM (lunch break)
- Evening: 5 PM – 7 PM (after work hours)
Using LinkedIn Analytics will help you determine your specific audience’s most active hours and further refine your posting schedule.
5. How to Optimize Scheduled LinkedIn Posts for Engagement
Use Engaging Formats
LinkedIn prioritizes posts with rich media and interactive elements. The best content types for engagement include:
- Text posts & storytelling for personal branding.
- LinkedIn articles for in-depth thought leadership.
- Images & carousels for visual appeal.
- Videos & LinkedIn polls for interactive engagement.
Write Attention-Grabbing First Lines
Your first two lines should capture attention immediately.
A weak opening might be something like:
"Here are some LinkedIn tips..."
A stronger hook would be:
"80% of LinkedIn users fail at personal branding. Here’s why…"
Use bold statements, statistics, or thought-provoking questions to stop the scroll.
Add a Strong Call-to-Action (CTA)
Encourage engagement with clear CTAs such as:
- "Comment ‘YES’ if you agree!"
- "Save this post for later!"
- "DM me ‘LINKEDIN’ for more tips!"
6. Common Mistakes to Avoid When Scheduling LinkedIn Posts
- Posting Too Frequently – Posting more than once per day can lower engagement. Stick to 3–5 posts per week.
- Ignoring Analytics – Always track post performance to optimize future scheduling.
- Not Engaging with Comments – Even if a post is scheduled, you should reply to comments in real-time.
- Forgetting to Include a CTA – Posts without a call-to-action get lower engagement.
- Skipping Personalization – Avoid sounding robotic; share personal insights and experiences.
Authenticity wins on LinkedIn. Keep your content real, engaging, and valuable.
7. How to Edit or Delete a Scheduled LinkedIn Post
If you schedule a post using LinkedIn’s native tool, you cannot edit it once it's scheduled. You will need to delete and reschedule the post with your changes.
For third-party scheduling tools, you can usually edit or reschedule posts before they go live by:
- Logging into the tool.
- Finding your scheduled post.
- Clicking "Edit" to modify content or "Delete" to remove it.
Always double-check content before scheduling to avoid last-minute changes.
8. Should You Use LinkedIn’s Native Scheduling or a Third-Party Tool?
Choosing between LinkedIn’s built-in scheduler and third-party scheduling tools depends on your needs.
- If you need a simple, free scheduling option, LinkedIn’s native tool is sufficient.
- If you require bulk scheduling, detailed analytics, or multi-account management, third-party tools are the better choice.
- Businesses and agencies managing multiple LinkedIn profiles should opt for Hootsuite or Sprout Social for better workflow automation.
For personal branding, Buffer or Later are excellent lightweight scheduling tools.
Final Thoughts: Master LinkedIn Scheduling for Growth
Scheduling LinkedIn posts is essential for maintaining consistency, improving engagement, and managing your content efficiently.
Key Takeaways:
- Use LinkedIn’s built-in scheduler for simple, free scheduling.
- Leverage third-party tools for bulk scheduling and analytics.
- Post at peak engagement times (Tuesday-Thursday, 7-9 AM & 5-7 PM).
- Write strong, engaging posts with hooks, CTAs, and rich media.
- Engage with comments even on scheduled posts to maintain visibility.
By implementing these strategies, you’ll streamline your content creation, increase engagement, and grow your LinkedIn influence.
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FAQ: Scheduling LinkedIn Posts
1. Can I schedule posts on LinkedIn?
Yes, LinkedIn allows users to schedule posts using its native scheduling feature or third-party scheduling tools like Buffer, Hootsuite, and Sprout Social.
2. How do I schedule a post on LinkedIn?
To schedule a post using LinkedIn’s built-in feature:
- Click "Start a post" on your LinkedIn homepage.
- Write your content and add images, links, or hashtags.
- Click the clock icon next to the “Post” button.
- Choose a date and time and click "Schedule".
3. Can I edit a scheduled LinkedIn post?
No, LinkedIn does not allow editing scheduled posts in its native tool. You must delete the post and reschedule it with modifications. However, third-party tools like Buffer or Hootsuite allow post edits before publishing.
4. What are the best tools to schedule LinkedIn posts?
The best LinkedIn scheduling tools include:
- Buffer – Best for individuals and small teams.
- Hootsuite – Ideal for agencies and enterprises.
- Sprout Social – Offers advanced analytics and scheduling.
- Later – Great for visual content planning.
- SocialBee – AI-powered scheduling for LinkedIn.
5. When is the best time to schedule posts on LinkedIn?
The best times to post on LinkedIn for maximum engagement are:
- Morning: 7 AM – 9 AM (before work).
- Midday: 12 PM – 1 PM (lunch break).
- Evening: 5 PM – 7 PM (after work).
The best days to post are Tuesday, Wednesday, and Thursday.
6. How often should I schedule posts on LinkedIn?
For best engagement, post 3–5 times per week. Overposting (more than once per day) can reduce visibility due to LinkedIn’s algorithm.
7. Why is my LinkedIn scheduled post not posting?
If your scheduled LinkedIn post is not publishing, check the following:
- Ensure your internet connection is stable.
- Verify that LinkedIn’s native scheduling feature is working.
- If using a third-party tool, check for account connection errors.
8. Can I schedule LinkedIn posts for multiple accounts?
Yes, but LinkedIn’s native scheduler only allows scheduling for one account at a time. Use third-party tools like Hootsuite or Sprout Social for managing multiple LinkedIn accounts.
9. Does LinkedIn scheduling affect engagement?
No, scheduling posts does not affect engagement as long as:
- You post at the best times for your audience.
- You engage with comments after publishing.
- Your content includes a strong CTA and high-value insights.
10. Should I use LinkedIn’s native scheduler or a third-party tool?
Use LinkedIn’s built-in scheduler for simple, free scheduling. Choose a third-party tool if you need:
- Bulk scheduling for multiple posts.
- Post editing before publishing.
- Advanced analytics and team collaboration.
