Choosing the best day to post on YouTube can significantly impact your video’s success, increasing views, engagement, and watch time. While content quality and consistency are key, timing your uploads strategically ensures your videos reach the largest and most engaged audience possible.
In this guide, you'll learn:
✅ The best days to post on YouTube for maximum engagement
✅ How different days affect video performance
✅ Why your niche matters when scheduling uploads
✅ How to combine the best day with the best time for optimal results
💡 Wondering about the best time to post on YouTube? Check out our detailed guide here:
1. Why the Best Day to Post on YouTube Matters
Posting on the right day helps your video gain traction faster, as early engagement is crucial for YouTube’s algorithm. Videos that receive more views, likes, and comments within the first 24-48 hours have a higher chance of appearing in Search, Suggested Videos, and Recommended Feeds.
By choosing the right day, you:
- Maximize audience availability – Viewers are more likely to engage when they have free time.
- Increase the chances of trending – Higher engagement signals YouTube to promote your video.
- Improve overall retention rates – Posting when users are in “watch mode” leads to longer viewing sessions.
2. Best Days to Post on YouTube for Maximum Engagement
Thursday, Friday, and Saturday Are the Best Days
Data from multiple studies and YouTube Analytics show that the best days to post on YouTube are:
- Thursday – Engagement begins rising in anticipation of the weekend.
- Friday – More users are looking for entertainment after school or work.
- Saturday – The highest overall engagement, as people have more free time.
📌 Pro Tip: If you post on Thursday or Friday, your video has time to gain traction before the weekend spike.
Sunday Is a Good Alternative
Sunday is another strong day for engagement, especially for longer videos and educational content. However, watch time drops in the evening as people prepare for the upcoming week.
Worst Days to Post on YouTube: Monday and Tuesday
- Monday – Viewers are focused on work and school, leading to lower engagement.
- Tuesday – One of the lowest traffic days, as most people are busy catching up on tasks.
📌 Pro Tip: If you must post early in the week, aim for late Tuesday afternoons when engagement starts improving.
3. How Your Niche Affects the Best Posting Day
Not all YouTube channels have the same audience behavior. The best day to post varies by niche:
Best Days for Different YouTube Niches
- Entertainment & Gaming: Thursday – Saturday (weekend binge-watching)
- Educational & Business: Sunday – Wednesday (people are focused on learning)
- Fitness & Health: Monday – Wednesday (viewers looking for motivation)
- Vlogs & Lifestyle: Friday – Sunday (weekend leisure browsing)
- Tech & Reviews: Tuesday – Thursday (viewers researching before making purchases)
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4. How to Combine the Best Day & Best Time for Maximum Views
For the best results, combine the right day with the best posting time.
For example, if your audience is most active on Saturdays at 5 PM, schedule your video to go live between 2 PM – 4 PM to allow time for indexing and early engagement.
📌 Pro Tip: Posting a few hours before peak activity ensures your video is already gaining traction when viewers start browsing.
5. How to Use YouTube Analytics to Find Your Best Posting Day
Step 1: Check When Your Viewers Are Online
- Open YouTube Studio.
- Click Analytics > Audience.
- Look at the "When Your Viewers Are Online" graph.
Step 2: Identify Peak Days
- The darkest purple bars indicate your audience's highest activity levels.
- Choose a posting day 1–2 days before the highest peak for maximum momentum.
📌 Pro Tip: If your audience is international, adjust your posting schedule to match their time zones.
6. How to Boost Engagement After Posting
Even if you post on the best day, your video still needs early engagement. Here’s how to maximize impact:
1. Promote Your Video Immediately
- Share on social media (Twitter, Instagram, Facebook, LinkedIn).
- Send an email notification to your subscribers.
- Drop your video in relevant online communities.
2. Engage With Viewers in the First Hour
- Reply to comments to increase engagement signals.
- Pin a comment to encourage discussions.
- Encourage viewers to like, comment, and share.
3. Use End Screens & Playlists
- Direct viewers to watch more of your videos.
- Link to a related playlist to boost session watch time.
📌 Pro Tip: YouTube prioritizes videos that keep users watching longer. Use strategic calls-to-action to extend viewing time.
Final Thoughts: Choosing the Best Day to Post on YouTube
Posting on the right day helps increase visibility, engagement, and overall video performance. By combining the best posting day with the best time, analyzing your audience’s behavior, and engaging immediately after posting, you can significantly grow your channel.
Key Takeaways:
✅ The best days to post on YouTube are Thursday, Friday, and Saturday.
✅ Monday and Tuesday have the lowest engagement.
✅ Your niche influences the best posting day—analyze your audience’s habits.
✅ Pair the best day with the best time for maximum exposure.
✅ Engagement within the first 24-48 hours is crucial—promote your video immediately.
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FAQ Best Day to Post on YouTube
What is the best day to post on YouTube for maximum views?
The best days to post on YouTube are Thursday, Friday, and Saturday. These days have the highest engagement rates as viewers prepare for the weekend and have more time to watch videos.
Why is Thursday the best day to post on YouTube?
Thursday is one of the best days to post on YouTube because engagement starts increasing as viewers anticipate the weekend. Posting on Thursday allows videos to gain momentum before the high-traffic days of Friday and Saturday.
Is Friday a good day to post on YouTube?
Yes, Friday is an excellent day to post on YouTube since many people look for entertainment or informative content after school or work. Videos posted on Friday tend to perform well over the weekend.
Is Saturday the best day to post on YouTube?
Saturday is one of the best days to post on YouTube because viewers have more free time to watch videos. Long-form content performs particularly well on Saturdays due to increased watch time.
What are the worst days to post on YouTube?
Monday and Tuesday are the worst days to post on YouTube because viewers are typically busy with work or school. Engagement is generally lower on these days compared to midweek or weekend uploads.
Is Sunday a good day to post on YouTube?
Sunday can be a good day to post on YouTube, especially for educational or long-form content. However, engagement tends to drop in the evening as viewers prepare for the upcoming workweek.
Does my niche affect the best day to post on YouTube?
Yes, your niche plays a role in determining the best day to post on YouTube. For example, business and educational content may perform better on weekdays, while gaming, vlogs, and entertainment tend to perform better on weekends.
How do I find my best day to post on YouTube?
To find your personal best day to post on YouTube, check YouTube Analytics > Audience in YouTube Studio. Look at the "When Your Viewers Are Online" section to identify your peak engagement days.
Does posting on the best day guarantee more views?
While posting on the best day increases your chances of higher engagement, video performance also depends on content quality, SEO optimization, and viewer retention. A great video posted on a less ideal day can still perform well if properly optimized.
What time should I post on the best day for YouTube?
To maximize engagement, post 2-3 hours before your audience’s peak viewing time. For most channels, the best posting time is between 2 PM and 4 PM on weekdays and 9 AM to 11 AM on weekends. Learn more about the best time to post on YouTube here: www.miracamp.com/learn/youtube/what-is-the-best-time-to-post.
Should I post different types of videos on different days?
Yes, some content types perform better on specific days. Entertainment and vlogs do well on weekends, while educational and business-related content often performs better midweek when professionals and students are more engaged.
How often should I post on YouTube for the best results?
Posting once or twice per week on YouTube is ideal for most creators. Consistency is key, and posting on the same day each week helps your audience know when to expect new content.
Do YouTube Shorts follow the same best posting days?
YouTube Shorts have a different engagement pattern since they are designed for quick consumption. Posting YouTube Shorts on weekdays (Monday – Friday) in the mornings or evenings tends to work well, while long-form content is better suited for weekends.
Can I schedule my video to go live on the best day?
Yes, YouTube Studio allows you to schedule videos in advance. After uploading, select "Schedule" and choose the best day and time for your audience. This ensures your video goes live at the optimal time without manual intervention.
How can I boost engagement after posting on the best day?
To maximize engagement, reply to comments immediately, share your video on social media and email lists, and pin a comment with a call to action. Promoting your video in the first 24-48 hours helps trigger YouTube’s algorithm.
What if I can’t post on the best day for YouTube?
If you can’t post on the best day, ensure you post at the best time on another high-engagement day. Posting consistently on the same day each week is more important than switching days frequently.
Does YouTube prioritize videos posted on certain days?
YouTube’s algorithm does not directly favor videos posted on specific days, but videos that receive higher early engagement are promoted more. Posting on a high-traffic day increases the likelihood of getting more views quickly.
